CONTENT STATEMENT
3. Individuals can evaluate media messages that are constructed using particular tools, characteristics and conventions for unique purposes. Different communication methods affect how people define and act on issues.
CONTENT ELABORATION
Media messages are those distributed by organizations with the intent of communicating an idea or ideas to a wide audience. Media messages are constructed in different ways for different purposes.
Students evaluate how and why messages are:
- constructed using particular tools (e.g., textual, graphical, audio, visual and interactive elements);
- constructed using particular characteristics (e.g., style, tone, organization); and
- constructed using particular conventions (e.g., use of evidence, point of view, citations).
Communication methods influence the ways people define and act on issues. Media messages affect public opinion on issues. Organizations adjust their messages for different audiences. It is becoming increasingly vital for citizens to be able to determine the credibility of news sources and media messages due to the increased number of media outlets.
EXPECTATIONS FOR LEARNING
Evaluate how media messages are constructed for unique purposes using particular tools, characteristics, and conventions.
Analyze the influence and credibility of media messages on the ways people define and act on issues.